The 2025 Odaseva Data Innovation Forum brought together Salesforce Architects, data experts, and enterprise leaders to explore groundbreaking strategies to harness the full power of Salesforce data. From AI-driven data architecture to advanced security, compliance, and performance optimization, each session delivered practical guidance for navigating today’s rapidly evolving Salesforce data landscape.
Whether you joined us live or are catching up now, this year’s forum didn’t just explore emerging trends—it showcased real-world solutions from Salesforce CTAs, industry veterans, and organizations operating at massive scale.
If you missed a session or want to revisit your favorites, you can now watch every presentation on demand. Dive into the replays below and explore the ideas shaping the next era of data innovation.
The conversations were packed with practical strategies and forward-looking ideas. Here are the standout moments and insights from each session.
DAY 1: November 12th
The Salesforce Architecture Program: What’s Next?
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To launch this year’s Data Innovation Forum, Miriam McCabe and Lilith Van Biesen of the Architect Evangelism team provided an inside look at the Salesforce Architecture Program. In this session, they introduced the team, and outlined their immediate areas of focus, including how the program will continue to evolve.
Speaker:
- Miriam McCabe, CTA, Sr Director, Architect Evangelism, Salesforce
- Lilith Van Biesen, CTA, Principal Architect Evangelist, Salesforce
Overcoming Agentforce Antipatterns with the Right Data Management
In this session, Christopher Ramm broke down five of the most common Agentforce anti-patterns—rooted in real-world scenarios—to help design smarter, safer, and more effective AI agents. YWe learned in this session how to spot red flags early, understand the trade-offs behind seemingly good decisions, and walk away with practical guidance to avoid these pitfalls in implementations.
Speaker:
Modern Architecture: API speed 1800X, hybrid AI/Datalakes, Customer360, Availability
As enterprise data ecosystems grow more complex, the ability to unify and operationalize data across multiple CRMs has become a critical architectural challenge in the modern age of AI.
In this session, Odaseva was proud to demo Data Edge - which provides a unified data architecture across Salesforce multi-org, ServiceNow, and Microsoft Dynamics, enabling consistent, high-performance access to customer information. Odaseva CEO, Sovan Bin, and Ozzie Gurkan showed how to achieve 99.99% availability through automated API failover, integrate seamlessly with ChatGPT, Claude, Gemini, and Agentforce, and support zero-copy data sharing with Snowflake, Databricks, and Data Cloud. Watch and learn how this architecture accelerates throughput up to 1800x faster than Salesforce Bulk API 2.0 empowering architects to design scalable, AI-ready data ecosystems.
Speakers:
Securing your Salesforce Org to avoid a Data Breach in 2025
In 2025, attackers are evolving faster than ever, and so must your defenses. This session explored the latest real-world breach tactics targeting Salesforce environments, including sophisticated social engineering, API token theft, and abuse. Odaseva CISO, Arnaud Treps broke down practical solutions to strengthen your security posture and share strategies to shift the protection paradigm, ensuring your most sensitive data stays safe.
Watch this session to learn how recent breach trends impact Salesforce orgs and what leading teams are doing to stay secure. You’ll discover proven controls and data-centric strategies to proactively protect your environment.
Speaker:
Architecting for Always-On: Business Continuity and Disaster Recovery
In today’s digital-first world, downtime isn’t just inconvenient, it can be costly. Salesforce enterprises must ensure their systems remain reliable, resilient, and always available to support critical business operations. But achieving true “always-on” performance requires more than just backups, it requires thoughtful architecture, planning, and proactive strategies.
Our speakers shared their perspectives on building resilient, enterprise-scale Salesforce environments. Watch the replay and learn how to design for business continuity, plan for disaster recovery, and ensure your org stays operational even in the face of unexpected disruptions.
Speakers:
- Nadina D. Lisbon, CTA, Technical Solutions Engineer, AgentSync
- Sam Wadhwani, Director | Chief Technical Architect, PwC
- Svet Voloshin, CTA, Principal Technical Architect, Banjaxed Solutions
- Parijat Sharma, VP, Global Expert Services, Odaseva (Moderator)
Top 10 Tips for a Successful Data Cloud Implementation
Data cloud is a brand new cloud with a lot to learn. As customers and partners start implementing it, it would be very beneficial for them to learn about the major things to consider or avoid in a new data cloud implementation in order to set them up for the best possibility of success.
In this session, Melissa Shepherd discussed essential strategies for a successful data cloud implementation. She covered best practices, common pitfalls to avoid and key considerations for optimizing performance, security and scalability.
Watch the session to learn and understand how credit usage works - what drives consumption across ingestion, transforms, insights, and activation and the practical implications for cost management.
Speakers:
AI Case Study: An Intent-First Approach to Resolve Data Chaos & Context Blindness
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In today’s AI-driven world, data isn’t just fuel, it’s the foundation for reliable, high-performing agents. It demands thoughtful management of both structured and unstructured data to ensure your AI delivers the right answers, every time.
In this session, Salesforce Forward Deployed Engineers shared their insights on designing data strategies that power high-accuracy AI. This session showed real-world lessons and a customer story of how one organization automated 8,000 emails per week.
Speakers:
- Hua Xu, CTA, Agentforce Success Engineer, Director, Salesforce
- Amol Hardikar, Deployment Strategist, Salesforce
From Technical Debt to Technical Wealth: Enterprise-Scale Refactoring Strategies
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As Salesforce orgs scale, technical debt is inevitable, but it doesn’t have to be permanent. Left unchecked, it slows innovation, increases costs, and puts enterprise agility at risk. With the right strategies, however, debt can be transformed into an opportunity for long-term technical wealth.
The speakers all shared their perspectives on recognizing, prioritizing, and addressing technical debt in complex enterprise environments. This session provided insights into how to refactor at scale without disrupting business momentum, and how to future-proof your architecture against tomorrow’s challenges.
Speakers:
- Jsun Pe, CTA, Director, Product Management, Customer Availability, Salesforce
- Anand Narayan, CTA
- Sarath Yalavarthi, CTA, AVP, AT&T
- Irena Miziolek, CTA, Fractional CTO, Odaseva (Moderator)
Test Data Generation: Ensuring Reliable, Compliant, and Scalable Data for Enterprise Testing
In today’s fast-paced development landscape, high-quality test data is crucial for accelerating release cycles, ensuring application stability, and maintaining data privacy compliance. This session explores best practices, tools, and strategies for generating realistic, secure, and scalable test data tailored to enterprise requirements. We’ll discuss challenges such as data masking, synthetic data creation, and data relationships, along with methods to meet compliance needs like GDPR and CCPA.
In this session, Poonam Keswani and Navita Sharma showed how robust test data generation frameworks can empower testing teams, reduce risks, and enable seamless DevOps pipelines, all while safeguarding sensitive information.
Speakers:
- Poonam Keswani, CTA, Senior Manager - Technical Architecture, Accenture
- Navita Sharma, CTA, Associate Director, Accenture
From Technical Debt to Technical Wealth: Enterprise-Scale Refactoring Strategies
As Salesforce orgs scale, technical debt is inevitable, but it doesn’t have to be permanent. Left unchecked, it slows innovation, increases costs, and puts enterprise agility at risk. With the right strategies, however, debt can be transformed into an opportunity for long-term technical wealth.
Join this session, as our speakers share their perspectives on recognizing, prioritizing, and addressing technical debt in complex enterprise environments. You’ll gain insights into how to refactor at scale without disrupting business momentum, and how to future-proof your architecture against tomorrow’s challenges.
Speaker:
- Anand Khambete, CTA, Senior Salesforce Architect, Capgemini
- Chetan Chugh, CTA, Salesforce CTA, Capgemini
- Irena Miziolek, CTA, Fractional CTO, Odaseva (Moderator)
From Regulation to Action: Operationalizing Data Privacy in Salesforce
In today's rapidly evolving digital landscape, data privacy is more than a compliance obligation—it's a strategic imperative that drives trust and business value.
This session showed what was beyond regulatory checklists and into the practical realities of implementing robust data privacy controls in Salesforce, while leveraging the power of AI responsibly. Our speakers helped demystify the journey from legal mandates to day-to-day operations, sharing real-world strategies, use cases, and actionable insights to empower teams to safeguard customer data and unlock new opportunities for growth.
Speaker:
- Himanshoo Seth, CTA, Distinguished Technical Architect, Salesforce
- Sandhya Mangrulkar, CTA, Enterprise Architect & AI leader at Big4
AI-Powered Phishing Threats: What Salesforce Architects Need to Know
AI-powered phishing attacks achieved 244% effectiveness improvement in one year, now matching human expert social engineering while operating at scale. These threats bypass traditional security controls with AI-generated content that's indistinguishable from legitimate communication.
In this session, Matt Meyers went over detection strategies to protect data ecosystems against attacks that exploit customer data with devastating accuracy. If you're looking to stay ahead of emerging threats and safeguard your Salesforce architecture against next-generation attacks, this sessioh replay is for you.
Speakers:
This year’s forum showcased the strength of a community committed not just to solving today’s challenges, but to building what comes next. Thank you to all the speakers, partners, and attendees who brought their expertise and energy to the event. We hope these insights stay with you as you continue to secure and manage the value of your Salesforce data.
Ready to dive deeper? Explore the on-demand session replays and continue your journey of data innovation.
