How Deutsche Glasfaser Mastered Salesforce Data Governance and Eliminated Bottlenecks with Odaseva
DOWNLOAD PDFDeutsche Glasfaser is one of Germany’s leading telecommunications providers, specializing in Fiber-to-the-Home (FTTH) networks for rural and suburban regions.
Salesforce Service Cloud supports customer interactions, and Salesforce Marketing Cloud generates promotional campaigns. These large and complex Salesforce environments hold tens of millions of records, hundreds of gigabytes of data, and terabytes of file storage.
To serve its growing customer base, maintaining a stable, secure, and compliant IT landscape is mission-critical.
The Challenge
In 2023, rapid organizational growth and decentralized administration led to data governance issues within Deutsche Glasfaser’s Salesforce environment. With approximately 60 administrators granting access and insufficient processes to monitor data creation or storage consumption, the Org experienced uncontrolled data growth.
The tipping point occurred when high-volume marketing email campaigns pushed data storage past Salesforce limits. In December 2025, data storage usage surged to an unprecedented 683% of capacity.
This severe storage bottleneck triggered operational and financial risks:
Stalled IT Releases
Deutsche Glasfaser operates on a three-week deployment cycle, but development and deployments were put on hold because there was no available storage capacity to build or test new capabilities.
Escalating Costs
Exceeded storage limits threatened to increase costs beyond allocated budget.
Data Protection & Compliance Risks
In the German telecommunications sector, companies must comply with strict statutory frameworks, including the Telecommunications Act (Telekommunikationsgesetz or TKG) and GDPR. Prior to partnering with Odaseva, backups were done manually, once a month.
Resource Constraints
The team lacked internal capacity, specialized knowledge, and bandwidth to build and manage an enterprise data backup and archiving solution in-house.
The company required a Salesforce data archiving solution that could reduce the amount of data that needed to be stored on the Salesforce platform, freeing up storage capacity to get deployments back on schedule, and avoiding storage cost increases.
Why Odaseva
When evaluating enterprise data security and management solutions, Odaseva stood out as the clear partner of choice for several key reasons:
Odaseva Expert Services & Accelerators
Deutsche Glasfaser needed more than just software, they required dedicated guidance. Odaseva Expert Services provided hands-on accelerator support, guiding the team through architecture, job configuration, and long-term strategy.
Industry-Leading Security and TKG/GDPR Compliance
Because customer trust is Deutsche Glasfaser’s top priority, their internal data security team is heavily involved in vendor acquisition. Odaseva’s Zero Trust security model and ISO compliance were pivotal to their decision to choose the platform. Odaseva’s specialized encryption layer guarantees that customer data remains encrypted end-to-end and completely invisible to third parties, including Odaseva itself.
Out-of-the-Box Architecture
Odaseva’s platform could automatically map complex parent-child object relationships within Salesforce, making it simple to construct targeted backup, archiving, and deletion jobs across intricate data structures without losing relational integrity.
The Outcome
By partnering with Odaseva and engaging Expert Services, Deutsche Glasfaser executed a comprehensive data governance and archiving strategy that rapidly stabilized its Salesforce landscape.
Storage Optimization and Cost Stabilization
Odaseva identified the specific objects responsible for the storage overload and established automated archiving and deletion pipelines. By offloading 31 million records of historic data while retaining full accessibility for operational and auditing needs, Deutsche Glasfaser dramatically reduced its Salesforce storage footprint and avoided purchasing more capacity.
Unblocked Innovation and Deployment Velocity
With storage consumption brought back well within limits, the IT team resumed its regular three-week deployment cycles with confidence. Deutsche Glasfaser regained the agility required to enhance customer service tools, rollout Marketing Cloud journeys, and support business expansion.
Automated Compliance and Peace of Mind
Deutsche Glasfaser complies with German TKG regulations and GDPR guidelines through automated backups, fast single-record recovery options, and strong encryption.
Today, the system runs seamlessly in the background with minimal manual oversight required.
Do these challenges sound familiar?
