DATA
INNOVATION
FORUM
2024

November 13-14, 2024
A virtual event for enterprise-level Salesforce architects to talk about ideas, opportunities, and strategies to maximize the value of Salesforce data.

About the event

As Salesforce steps forward to handle bigger challenges, the stakes for Salesforce data grow ever higher. Leading Salesforce Architects know this, and they’re changing the way we think about and manage Salesforce data.

This two-day event will bring together leading experts to share their experiences and unique perspectives around today’s Salesforce data architecture and provide attendees with new and exciting ways to think about the future of data management.

Who Should Attend

Why attend

2023 Event Partners

Register for Multiple Sessions!

Agenda

Check back regularly for new sessions.

DAY 1
Wednesday, November 13
All times listed are in PST
8:00 - 9:00 AM
Elevating Data Security for Salesforce Enterprises

To launch this year’s Data Innovation Forum, this session will set the stage by exploring the evolving data security landscape and the growing challenges of meeting compliance and security requirements, especially in highly regulated industries. We’ll examine the factors driving these changes, the complexities organizations face in safeguarding their data, and the reasons why traditional methods often fall short. Finally, we’ll discuss forward-looking strategies to effectively navigate this dynamic environment and ensure a secure, compliant future for your business.

Speaker:
  • Sovan Bin, CTA, CEO, Founder, Odaseva
  • Dave Gordon, Head of Information Security - Social, Healthcare, and Public Entities Practice, McKinsey and Company
  • Mohammed Aaser, Chief Data Officer, Domo

Register Now

9:15 - 10:00 AM
The Human Edge: 7 Architect Skills for Effective Tech-Business Collaboration

In an increasingly complex tech landscape, many professionals struggle with the soft skills that are vital for success, often hindering their career growth and collaboration.

Join us for an engaging session reviewing the key "7 Architect Skills" which include insights and frameworks into building mission-critical human skills for architects, developers, and every other role. Discover how to boost your confidence while maintaining humility, enhance your collaboration and problem-solving abilities, and effectively communicate complex technical concepts to diverse audiences. Learn proven strategies to bridge the gap between technology and business, ensuring you achieve powerful outcomes while avoiding burnout.

Speakers:
  • Sebastian Wagner, CTA, Founder & Master Coach, FlowRepublic
  • Tom Leddy, Enterprise Architect

Register Now

10:15 - 11:00 AM
5 Case Studies: Real-World Wins with Well-Architected

Ensuring data integrity is crucial, especially when integrating Salesforce. That’s why the Well-Architected framework is essential for creating secure, scalable Salesforce solutions and avoiding technical debt.

In this session, we’ll dive into real-world applications of Well-Architected principles through five diverse case studies.

Join to discover the results and learn how to integrate these practices immediately into projects!

Speaker:
  • Christopher Ramm, CTA, Salesforce CTO Germany, Capgemini

Register Now

11:15 - 12:00 PM
How to Govern Autonomous AI Agents

As autonomous AI agents become more integral to business systems, it is essential for Technical Architects to understand the complexities of governing their design and deployment. This session will explore the technical challenges of AI governance, such as overcoming limitations in long-term planning, error recovery, and context handling, all while ensuring that these agents remain aligned with human values and ethical standards. We’ll also address safety risks, focusing on the need for reliable human oversight and prevention of agent misuse.
Using Salesforce’s Agentforce as a case study, we’ll illustrate how businesses are operationalizing AI agents across industries while maintaining essential guardrails.

The session will cover key technical approaches and delve into emerging regulatory frameworks that technical architects need to account for when integrating autonomous agents into existing systems. The focus will be on equipping architects with the tools to build scalable, safe, and ethically sound AI solutions.

Speakers:
  • Lars Malmqvist, CTA, Partner, Implement Consulting Group

Register Now

12:00 - 1:00 PM
From Data to Decisions: The Power of Salesforce in Enterprise Strategy

In today’s competitive business environment, many enterprises struggle to effectively utilize the vast amounts of data they collect. While data holds the potential to drive strategic decision-making, many organizations lack the tools or strategies to convert raw data into actionable insights. In today's fast-paced business environment, the ability to make informed decisions is crucial to staying ahead of the competition.

Join this session to explore how Salesforce's innovative solutions can transform raw data into actionable insights that drive business growth and operational efficiency.

Speakers:
  • Stuart Hamilton, CTA, Managing Partner, Consulting, Ingenuity Partners
  • Anand Khambete, CTA, Senior Salesforce Architect, Capgemini
  • Nadina D. Lisbon, CTA, CRM Enterprise Architect, NetApp
  • Sam Wadhwani, CTA, Chief Technical Architect, PwC

Register Now

1:15 - 2:00 PM
Data at the Heart of Customer Experience: Crafting Experiences That Stick

In today’s customer-driven landscape, data is more than an enabler of operations - it’s at the heart of crafting personalized, engaging, and memorable experiences.

In this session, we will explore how leveraging data as a foundational asset enables organizations to create seamless, relevant, and highly effective customer interactions. With Salesforce Data Cloud at the core, we’ll dive into how businesses can unify data across channels to fuel personalized journeys, targeted marketing, and efficient service delivery. Discover how to activate data-driven use cases that enhance customer satisfaction, loyalty, and long-term success by transforming insights into real-time action.
Get ready to see how data can power experiences that truly stick!

Speakers:
  • Karan Gogna, Director, Deloitte Digital
  • Pawan Verma, Director, AI and Data, Deloitte Digital

Register Now

2:15 - 3:00 PM
Navigating Critical Information and Infrastructure Regulations in APAC

Critical infrastructure regulations in the Asia Pacific region are increasingly becoming a focal point for governments and organizations due to the rising threats of cyber-attacks, natural disasters, and geopolitical tensions. Countries in this region are implementing stringent policies and frameworks to safeguard essential services such as energy, transportation, water supply, and telecommunications. For instance, nations like Australia and Singapore have introduced comprehensive cybersecurity laws and guidelines to protect their critical infrastructure from potential threats. These regulations often mandate regular risk assessments, incident reporting, and the adoption of robust security measures. Collaboration between public and private sectors is also emphasized to ensure a coordinated and effective response to any disruptions. As the Asia Pacific continues to grow economically and technologically, the importance of resilient and secure critical infrastructure remains paramount.

Join this session to better understand how to navigate and comply with these regulations, ensuring resilience and security for your organization’s critical infrastructure.

Speakers:
  • Chetan Sansare, Senior Director Security and Regulatory Compliance APAC, Salesforce
  • Venkata Krishna, Platform and Data Security Advisor, Salesforce

Register Now

8:00 - 9:00 AM
How AI is Impacting the Way you Architect and Deliver Solutions
AI is buzzing everywhere, everyone is talking about it, are you ready to make the most of it ? Join this panel to understand how AI is impacting the way you think, and design solutions to make the best of this technology wave. The panelists will cover a variety of perspectives that matter to Architects - from data management, to DevOps and security.
Speakers:
  • Sovan Bin, CTA, CEO, Odaseva
  • Sanjay Gidwani, CTA, COO, Copado
  • Lars Malmqvist, CTA, Partner, Implement Consulting Group
  • Miriam McCabe, CTA, Sr Director, Global Delivery Innovation, Salesforce
  • Anand Narasimhan, CTA, CTO, S-Docs
  • Jakub Stefaniak, CTA, VP, Technology Strategy and Innovation, Aquiva Labs
View Recording
9:15 - 10:00 AM
Updates from the Salesforce Architect Relations Team
No one is more in tune to what’s happening with Salesforce Architects than Salesforce’s own Architect Relations team! They spend every day connecting with and supporting Architects from across the ecosystem and around the world. This session will offer a look at trends, challenges, and insights for the Architect community, with an emphasis on how Architects can set themselves up for success.
Speaker:
  • Susannah Kate Plaisted, Lead Evangelist, Architect Relations, Salesforce
View Recording
10:15 - 11:00 AM
An Architect's Guide to Data Security & Privacy
The protection of customer data is the foundation of a well-designed, secure Salesforce solution. Join this session to explore the main considerations for security, compliance, and governance along with how to securely store data for privacy, encryption, and the principle of least privilege access.
Speakers:
  • Tuan Abdeen, CTA, Senior Manager Technology, Publicis Sapient
  • Vineet Kumar, CTA, Senior Manager Technology, Publicis Sapient
View Recording
11:15 - 12:00 PM
Shaping Data Roadmaps: Data in a Public Sector Context
With the increasing focus of Salesforce on their Industries Clouds (and Public Sector Solutions in particular), a growing number of public sector clients have stepped away from traditional on-premise architectures in favor of Salesforce's SaaS solutions. Join us as we walk you through challenges faced by public sector clients, system integrators, and Salesforce's product team alike in shaping the data roadmaps from governance, implementation, and product perspective respectively.
Speakers:
  • Lilith Van Biesen, CTA, Salesforce Principal Architect, Capgemini
  • Philip Smeets, Manager, Capgemini
View Recording
12:30 - 1:00 PM
How to Efficiently Process Data in Salesforce
There are many roadblocks in processing billions of records in Salesforce. Join this session to learn how to mitigate them, ensure efficient data processing, and ensure that your Salesforce Org is ready to process huge volumes of data in less time.
Speaker:
  • Sarath Yalavarthi, CTA, Application Owner for Consumer Banking CRM (SFDC Implementation), JPMorgan Chase & Co
View Recording
1:00 - 1:45 PM
Architecting Resilience: Cultivating Service Ownership in Salesforce Solutions
How can Salesforce Architects ensure the resilience of their solutions in the face of real-life imperfections and ever-changing circumstances? Join us as we delve into insights gained from a year of collaboration with our largest customers, focused on enhancing their availability experience on the Salesforce platform. We present a compelling case for Salesforce Architects to not only manage conventional architectural requirements but also prioritize nurturing a culture of Service Ownership to safeguard their legacies.
Speakers:
  • Tyler Ahn, Director of Product Management, Service Delivery, Salesforce
  • Jsun Pe, CTA, Director, Product Management, Technology Service Delivery, Salesforce
View Recording
2:00 - 2:45 PM
Achieving Salesforce Data Security in Large Enterprises
Learn how data architecture can safeguard business interests by ensuring data confidentiality, integrity, and availability. Join us in this session as we deep dive into the technical aspects of data encryption, tokenization, reversibility, pseudonymization, backup, high availability, residency, and archiving.
Speaker:
  • Sovan Bin, CTA, CEO, Odaseva
  • Anil Sistla, E2E DCR Digital Leader, Schneider Electric
View Recording
3:00 - 3:45 PM
How to Build and Deploy Reliable, High-Performing Apps with Scale Center
Scaling custom applications is a huge priority of IT leaders which brings its own set of unique challenges in every step of the product development lifecycle. Salesforce recently launched Scale Center, the newest product within Scalability Product Portfolio, to empower customers to build, test, and run performant, highly-scalable, and architecturally sound solutions on Salesforce. In this session, learn how Scale Center enables customers, ISVs, and partners to identify issues with performance or scale, launch analyses to troubleshoot errors, and retrieve customized insights and recommendations to improve Org’s scalability.
Speakers:
  • Ozgur Gurkan, CTA, VP, Distinguished Architect, Odaseva
  • Ravi Raina, Director of Product Management, Service Delivery, Salesforce
View Recording
4:00 - 4:45 PM
Is your Salesforce Solution Ready for Generative AI Adoption?
Generative AI is everywhere but the million dollar question is, is your enterprise ready for LLM implementations? This session will share the top 5 considerations before implementing an AI solution. From this session, participants will gain a clear understanding of what it would take to implement any LLM-based solution for Salesforce.
Speaker:
  • Jitendra Zaa, CTA, Salesforce MVP, Associate Partner, IBM
View Recording
DAY 2
Thursday, November 14
All times listed are in PST
8:00 - 9:00 AM
Building an AI-Ready Data Architecture: Key Considerations and Strategies

As organizations increasingly rely on AI to drive innovation and efficiency, many face the challenge of adapting their data architecture to support AI initiatives effectively.

In this session, panelists will delve into the essential components for creating a robust data infrastructure that meets the demands of AI. We’ll discuss best practices in data integration, quality, and governance, along with strategies for ensuring scalability and flexibility. Whether you're a data architect, engineer, or business leader, this session will explore insights into how to ensure your data architecture is not only ready for AI today but also adaptable for the future.

Speakers:
  • Sarath Yalavarthi, CTA, AVP, AT&T
  • Miriam McCabe, CTA, RVP, Salesforce
  • Mohit Sharma, CTA, CTO, Salesforce NL, Capgemini

Register Now

9:15 - 10:00 AM
Salesforce Data Security Is Everyone’s Responsibility

Gartner reports that by 2025 more than 99% of cloud breaches will have a root cause of preventable misconfigurations. While Salesforce operates on a Shared Responsibility Model, Salesforce Architects must understand that not adhering to best practices can lead to severe impacts, including data breaches exposing sensitive data to unauthorized access.

In this session, Architects will gain new security tools to help them better equip their teams and customers to avoid a shared responsibility model and avoid devastating data breaches for their org.

Speaker:
  • Matt Meyers, CTA, CEO/Founder, EzProtect

Register Now

10:15 - 11:00 AM
Architect's Guide to Data Modeling in Data Cloud

Architects must understand the foundational data modeling concepts when working within Data Cloud. It’s critical to get this right when first starting with your Data Cloud design because this is a new cloud and introduces new architecture for architects to learn and build upon.

In this session, we’ll explore essential principles of data modeling in Data Cloud, empowering architects with the knowledge to design robust, scalable data solutions for this modern architecture.

Speaker:
  • Melissa Shepard, CTA, Founder, ScaleUp Archs

Register Now

12:15 - 1:00 PM
Charting Your Course: Career Growth and Opportunities After CTA

Earning the prestigious Salesforce Certified Technical Architect (CTA) certification can open doors to new career pathways and opportunities.

This session will provide insights into how CTAs have leveraged their expertise to drive business transformation, advance into leadership roles, and unlock unique professional prospects. Whether you’re looking to expand your influence within your organization or seek new challenges in the industry, this session will help you understand the next steps for a CTA career journey.

Speakers:
  • Lilith Van Biesen, CTA, Salesforce Principal Architect, CTO Salesforce BE, Capgemini
  • Jsun Pe, CTA, Director, Technical Product Management, Customer Availability, Salesforce
  • Anand Narayan, CTA, Salesforce Architecture and Delivery Leader, Accenture

Register Now

1:15 - 2:00 PM
Managing Your Data in China: Migration and Org Sync

Managing data is critical to a successful Salesforce on Alibaba Cloud deployment. Learn how Odaseva optimizes data migration & provides a governed & managed approach to migration to China.

Speaker:
  • Adam Sellers, Senior Director Global Technology Partnerships, Salesforce
  • Tasneem Zaveri, Solutions Engineer, Odaseva

Register Now

2:15 - 3:00 PM
Data Strategies to Enable your Enterprise for AI

In today’s fast-paced business environment, enterprises face significant challenges stemming from data issues that hinder their ability to effectively leverage AI. The dual nature of AI and data means that while AI has the potential to transform decision-making and operational efficiency, poor data quality, silos, and outdated data management practices impede progress.

Join this session to learn about today’s common challenges, data strategies to resolve existing issues, data strategies to prevent future challenges, and how you can align your existing enterprise landscape to be AI-ready.

Speakers:
  • Sandhya Mangrulkar, CTA, Specialist Leader, Deloitte Digital
  • Himanshoo Seth, CTA, Associate Director, Accenture

Register Now

8:00 - 9:00 AM
CTA Insights: Acing the Board
As a candidate to the coveted Salesforce Certified Technical Architect (CTA), you need to acquire a wide range of technical and soft skills to ace the review board. Going for the CTA requires intense preparation, ownership, discipline and many domains to master. This session will provide perspectives from CTAs amongst the very best in the world, including Master Coach Sebastian Wagner, on topics related to how to ace the review board, how to prepare for it and what's top of mind from a technology perspective.
Speakers:
  • Chetan Chugh, CTA, Salesforce CTA, Capgemini
  • Mohit Sharma, CTA, CTO - Salesforce, Capgemini
  • Melissa Shepard, CTA, Co-Founder, Managing Director, Architecture & Delivery, Estarei
  • Sebastian Wagner, CTA, Founder & Master Coach, FlowRepublic
View Recording
9:15 - 10:00 AM
The Importance of a Process-Driven Approach for Good Architecture
Don't just build; architect with purpose. This session will guide you through the essentials of a process-driven approach, revealing how it can make your architectural designs more effective, scalable, and secure. We'll touch on crucial considerations for architects, from system integrity to long-term adaptability.
Speakers:
  • Xavery Lisinski, VP of Product, Elements.cloud
  • Miriam McCabe, CTA, Sr Director, Global Delivery Innovation, Salesforce
View Recording
10:15 - 11:00 AM
Scaling Salesforce Data Architecture for Growth
Designing a scalable data architecture is essential to accommodate business growth and increased data volumes, which include strategies such as data partitioning, archiving, and leveraging external data sources. Join this session to gain insights into Salesforce's data and storage limits, and learn best practices to work within those limits effectively. Understand how to optimize data storage, reduce data redundancy, and improve data access times.
Speakers:
  • Sandhya Mangrulkar, CTA, Senior Manager & Lead Solution Architect, Accenture
  • Himanshoo Seth, CTA, Associate Director, Accenture
View Recording
11:15 - 12:00 PM
Choose Your Own Adventure: LDV
Join us for the second edition in the Choose Your Own Architect Adventure series. Carl Brundage, CTA, will share a real-life scenario on Large Data Volume (LDV) challenges when extracting billions (with a b!) of records. In this interactive session, attendees will be asked to provide input on solving each challenge and guide the next set of steps in the solution.
Speaker:
  • Carl Brundage, CTA, Salesforce MVP, Master Architect, Odaseva
View Recording
12:15 - 1:00 PM
Breaking Barriers for Women & Non-binary Individuals in Technical Architecture
Women and non-binary people pursuing careers in technical architecture face unique challenges that require attention. This panel includes CTAs from all over the world who will explore how democratization of knowledge has changed the landscape for minority groups striving to achieve the CTA credential, and how we can continue to move the needle by challenging societal norms, improving workplace culture, and removing financial obstacles. We'll share our career journeys, and aim to inspire more aspiring architects to embrace the challenge and take their place in our industry.
Speakers:
  • Lilith Van Biesen, CTA, Salesforce Principal Architect, Capgemini
  • Manu Erwin, CTA, Joyful Puzzle Solver
  • Nadina D. Lisbon, CTA, CRM Enterprise Architect, NetApp
  • Emily (Hay) McCowan, CTA, Lead Technical Architect & Public Sector Solutions Practice Lead, Mav3rik
  • Neha Nagori, CTA, Co-Founder and Certified Technical Architect (CTA), Cloudearly
View Recording
1:00 - 1:45 PM
Beyond CTA: from CTA to CxO
Becoming a Salesforce Certified Technical Architect is a massive achievement. It's described as the pinnacle for experienced Salesforce Architects. It is a challenging journey that goes beyond just preparing for the exam, and we like to think that this is the beginning of another even more exciting journey. Join this panel to hear the inspiring stories from some of the most seasoned Salesforce Architects who are leaders, entrepreneurs, CEOs, CTOs, and how they drive data innovation in their organization.
Speakers:
  • Sovan Bin, CTA, CEO, Odaseva
  • Irena Miziolek, CTA, Head of Technology, SHaPE Practice, McKinsey & Company
  • Anand Narasimhan, CTA, CTO, S-Docs
  • Sohail Sikora, CTA, CEO and Founder, December Technologies Inc
View Recording
2:00 - 2:45 PM
Architecting your Salesforce org to Leverage Large Language Models
The concepts of Machine Learning / Large Language Models (LLM) in the context of Salesforce are more important than ever. That includes an understanding of Transformer Architecture and learning what it is good vs. not-so-good. We will walk through Sales/Service/Marketing use cases leveraging LLMs, and concrete steps you can take today to bring AI in your day-to-day operations. This session will provide an overview of LLMs, guidance with defining a strategy to leverage LLM as part of your Salesforce implementation, and data security and privacy considerations that go along with it.
Speakers:
  • Satya Awadhare, CTA, Architect Leader, Google
  • Gourav Sood, CTA
View Recording
3:00 - 3:45 PM
5 Simple Steps for Implementing Scale Testing to Foster Enterprise Business Growth
In today's competitive business landscape, the ability to handle increased workloads and growth is essential. This session outlines the importance of scale testing and provides a step-by-step approach to implementing it effectively. We will conclude with some real life stories and best practices.
Speakers:
  • Amol Hardikar, ex-Salesforce, Director, Performance Engineering
  • Hua Xu, CTA, Senior Regional Success Architect, Salesforce
View Recording
4:00 - 4:45 PM
10 Features to Consider when Selecting a Data Protection Platform
Selecting an enterprise level data protection platform often takes months due to Large Data Volumes and complex data models. This session will explore top 10 features to consider when selecting a vendor and implementation strategies.
Speakers:
  • Ajay Kantheti, Associate Partner - IBM Services for Salesforce, IBM
  • Jitendra Zaa, CTA, Salesforce MVP, Associate Partner, IBM
View Recording
5:00 - 5:45 PM
Harnessing the AI Revolution to Deliver Personalised Healthcare Safely, Ethically and Sustainably
There are many areas in which AI is expected to advance in the near future in healthcare - namely Data extraction, Cognitive Interaction, Clinical Model and Operational Process model - each evolving at their own pace and impacting many dimensions of a patient's health. In this session we will discuss how Clinical Models help clinicians and caregivers anticipate changes in a patient's health and make personalised decisions for their care, with safety, ethical practices and sustainability at the heart of their decision-making process.
Speakers:
  • Eduardo Ferrão, Healthcare Consultant, Mav3rik
  • Valerie Raffa, Healthcare & Life Sciences Lead, Lead Solution Architect, Mav3rik
View Recording
7:00 - 7:45 PM
CTA and Beyond: APAC Perspectives
The Salesforce Certified Technical Architect is a massive achievement. It's described as the pinnacle for experienced Salesforce architects. It is a challenging journey that goes beyond just preparing for the exam and we like to think that this is the beginning of another even more exciting journey. Come join this panel to hear the inspiring stories from some of the most seasoned Salesforce architects who are leaders, entrepreneurs, CEOs, CTOs and how they drive data innovation in their organization.
Speakers:
  • Ozgur Gurkan, CTA, VP, Distinguished Architect, Odaseva
  • Stuart Hamilton, CTA, Managing Director, Ingenuity Partners
  • Gaurav Kheterpal, Salesforce MVP, CEO, Vanshiv Technologies
  • Olivier Rachon, CTA, Head of Expert Services, Odaseva
View Recording

Speakers

Hear from Certified Technical Architects and Salesforce data experts

Stay tuned as we add 2024 confirmed speakers!

Sovan Bin, CTA

CEO, Founder, Odaseva

Sebastian Wagner, CTA

Founder & Master Coach, FlowRepublic

Tom Leddy

Enterprise Architect

Christopher Ramm, CTA

Salesforce CTO Germany, Capgemini

Lars Malmqvist, CTA

Partner, Implement Consulting Group

Stuart Hamilton, CTA

Managing Partner, Consulting, Ingenuity Partners

Anand Khambete, CTA

Senior Salesforce Architect, Capgemini

Nadina D. Lisbon, CTA

CRM Enterprise Architect, NetApp

Sam Wadhwani, CTA

Chief Technical Architect, PwC

Karan Gogna

Director, Deloitte Digital

Pawan Verma

Director, AI and Data, Deloitte Digital

Chetan Sansare

Senior Director Security and Regulatory Compliance APAC, Salesforce

Venkata Krishna

Platform and Data Security Advisor, Salesforce

Sarath Yalavarthi, CTA

AVP, AT&T

Miriam McCabe, CTA

RVP, Salesforce

Mohit Sharma, CTA

CTO, Salesforce NL, Capgemini

Matt Meyers, CTA

CEO/Founder, EzProtect

Melissa Shepard, CTA

Founder, ScaleUp Archs

Lilith Van Biesen, CTA

Salesforce Principal Architect, CTO Salesforce BE, Capgemini

Jsun Pe, CTA

Director, Technical Product Management, Customer Availability, Salesforce

Anand Narayan, CTA

Salesforce Architecture and Delivery Leader, Accenture

Sandhya Mangrulkar, CTA

Specialist Leader, Deloitte Digital

Himanshoo Seth, CTA

Associate Director, Accenture

Adam Sellers

Senior Director Global Technology Partnerships, Salesforce

Tasneem Zaveri

Solutions Engineer, Odaseva

Dave Gordon

Head of Information Security - Social, Healthcare, and Public Entities Practice, McKinsey and Company

Mohammed Aaser

Chief Data Officer, Domo
Close Bitnami banner
Bitnami