Odaseva Odaseva

DATA
INNOVATION
FORUM
2024

Keep me posted
SUBMIT SPEAKING PROPOSAL
November 13-14, 2024
A virtual event for enterprise-level Salesforce architects to talk about ideas, opportunities, and strategies to maximize the value of Salesforce data.

About the event

As Salesforce steps forward to handle bigger challenges, the stakes for Salesforce data grow ever higher. Leading Salesforce Architects know this, and they’re changing the way we think about and manage Salesforce data.

This two-day event will bring together leading experts to share their experiences and unique perspectives around today’s Salesforce data architecture and provide attendees with new and exciting ways to think about the future of data management.

Who Should Attend

  • Salesforce architects interested in improving their data management skills.
  • Any technical Salesforce professional interested in going deep on data

Why attend

  • Hear from industry leaders. Get personal insights, ideas, and stories from Certified Technical Architects who’ve worked on the world’s most sophisticated Salesforce implementations.
  • Learn best practices and new skills. Enjoy rich technical sessions that prepare you for today’s top Salesforce data management challenges.
  • Explore hot topics and emerging trends. Hear about new concepts, theories, and practices that will change the way architects implement and manage the Salesforce data lifecycle.
  • Get your most pressing questions answered. Ask questions, share your thoughts, and get feedback from leaders from all parts of the Salesforce ecosystem.

2023 Event Partners

Sign up to stay posted

We will keep you updated on event details as they develop, including how to register.

2023 Agenda

Stay posted for 2024 agenda.

DAY 1
Wednesday, November 13
All times listed are in PDT
8:00 - 9:00 AM
How AI is Impacting the Way you Architect and Deliver Solutions
AI is buzzing everywhere, everyone is talking about it, are you ready to make the most of it ? Join this panel to understand how AI is impacting the way you think, and design solutions to make the best of this technology wave. The panelists will cover a variety of perspectives that matter to Architects - from data management, to DevOps and security.
Speakers:
  • Sovan Bin, CTA, CEO, Odaseva
  • Sanjay Gidwani, CTA, COO, Copado
  • Lars Malmqvist, CTA, Partner, Implement Consulting Group
  • Miriam McCabe, CTA, Sr Director, Global Delivery Innovation, Salesforce
  • Anand Narasimhan, CTA, CTO, S-Docs
  • Jakub Stefaniak, CTA, VP, Technology Strategy and Innovation, Aquiva Labs
View Recording
9:15 - 10:00 AM
Updates from the Salesforce Architect Relations Team
No one is more in tune to what’s happening with Salesforce Architects than Salesforce’s own Architect Relations team! They spend every day connecting with and supporting Architects from across the ecosystem and around the world. This session will offer a look at trends, challenges, and insights for the Architect community, with an emphasis on how Architects can set themselves up for success.
Speaker:
  • Susannah Kate Plaisted, Lead Evangelist, Architect Relations, Salesforce
View Recording
10:15 - 11:00 AM
An Architect's Guide to Data Security & Privacy
The protection of customer data is the foundation of a well-designed, secure Salesforce solution. Join this session to explore the main considerations for security, compliance, and governance along with how to securely store data for privacy, encryption, and the principle of least privilege access.
Speakers:
  • Tuan Abdeen, CTA, Senior Manager Technology, Publicis Sapient
  • Vineet Kumar, CTA, Senior Manager Technology, Publicis Sapient
View Recording
11:15 - 12:00 PM
Shaping Data Roadmaps: Data in a Public Sector Context
With the increasing focus of Salesforce on their Industries Clouds (and Public Sector Solutions in particular), a growing number of public sector clients have stepped away from traditional on-premise architectures in favor of Salesforce's SaaS solutions. Join us as we walk you through challenges faced by public sector clients, system integrators, and Salesforce's product team alike in shaping the data roadmaps from governance, implementation, and product perspective respectively.
Speakers:
  • Lilith Van Biesen, CTA, Salesforce Principal Architect, Capgemini
  • Philip Smeets, Manager, Capgemini
View Recording
12:30 - 1:00 PM
How to Efficiently Process Data in Salesforce
There are many roadblocks in processing billions of records in Salesforce. Join this session to learn how to mitigate them, ensure efficient data processing, and ensure that your Salesforce Org is ready to process huge volumes of data in less time.
Speaker:
  • Sarath Yalavarthi, CTA, Application Owner for Consumer Banking CRM (SFDC Implementation), JPMorgan Chase & Co
View Recording
1:00 - 1:45 PM
Architecting Resilience: Cultivating Service Ownership in Salesforce Solutions
How can Salesforce Architects ensure the resilience of their solutions in the face of real-life imperfections and ever-changing circumstances? Join us as we delve into insights gained from a year of collaboration with our largest customers, focused on enhancing their availability experience on the Salesforce platform. We present a compelling case for Salesforce Architects to not only manage conventional architectural requirements but also prioritize nurturing a culture of Service Ownership to safeguard their legacies.
Speakers:
  • Tyler Ahn, Director of Product Management, Service Delivery, Salesforce
  • Jsun Pe, CTA, Director, Product Management, Technology Service Delivery, Salesforce
View Recording
2:00 - 2:45 PM
Achieving Salesforce Data Security in Large Enterprises
Learn how data architecture can safeguard business interests by ensuring data confidentiality, integrity, and availability. Join us in this session as we deep dive into the technical aspects of data encryption, tokenization, reversibility, pseudonymization, backup, high availability, residency, and archiving.
Speaker:
  • Sovan Bin, CTA, CEO, Odaseva
  • Anil Sistla, E2E DCR Digital Leader, Schneider Electric
View Recording
3:00 - 3:45 PM
How to Build and Deploy Reliable, High-Performing Apps with Scale Center
Scaling custom applications is a huge priority of IT leaders which brings its own set of unique challenges in every step of the product development lifecycle. Salesforce recently launched Scale Center, the newest product within Scalability Product Portfolio, to empower customers to build, test, and run performant, highly-scalable, and architecturally sound solutions on Salesforce. In this session, learn how Scale Center enables customers, ISVs, and partners to identify issues with performance or scale, launch analyses to troubleshoot errors, and retrieve customized insights and recommendations to improve Org’s scalability.
Speakers:
  • Ozgur Gurkan, CTA, VP, Distinguished Architect, Odaseva
  • Ravi Raina, Director of Product Management, Service Delivery, Salesforce
View Recording
4:00 - 4:45 PM
Is your Salesforce Solution Ready for Generative AI Adoption?
Generative AI is everywhere but the million dollar question is, is your enterprise ready for LLM implementations? This session will share the top 5 considerations before implementing an AI solution. From this session, participants will gain a clear understanding of what it would take to implement any LLM-based solution for Salesforce.
Speaker:
  • Jitendra Zaa, CTA, Salesforce MVP, Associate Partner, IBM
View Recording
DAY 2
Thursday, November 14
All times listed are in PDT
8:00 - 9:00 AM
CTA Insights: Acing the Board
As a candidate to the coveted Salesforce Certified Technical Architect (CTA), you need to acquire a wide range of technical and soft skills to ace the review board. Going for the CTA requires intense preparation, ownership, discipline and many domains to master. This session will provide perspectives from CTAs amongst the very best in the world, including Master Coach Sebastian Wagner, on topics related to how to ace the review board, how to prepare for it and what's top of mind from a technology perspective.
Speakers:
  • Chetan Chugh, CTA, Salesforce CTA, Capgemini
  • Mohit Sharma, CTA, CTO - Salesforce, Capgemini
  • Melissa Shepard, CTA, Co-Founder, Managing Director, Architecture & Delivery, Estarei
  • Sebastian Wagner, CTA, Founder & Master Coach, FlowRepublic
View Recording
9:15 - 10:00 AM
The Importance of a Process-Driven Approach for Good Architecture
Don't just build; architect with purpose. This session will guide you through the essentials of a process-driven approach, revealing how it can make your architectural designs more effective, scalable, and secure. We'll touch on crucial considerations for architects, from system integrity to long-term adaptability.
Speakers:
  • Xavery Lisinski, VP of Product, Elements.cloud
  • Miriam McCabe, CTA, Sr Director, Global Delivery Innovation, Salesforce
View Recording
10:15 - 11:00 AM
Scaling Salesforce Data Architecture for Growth
Designing a scalable data architecture is essential to accommodate business growth and increased data volumes, which include strategies such as data partitioning, archiving, and leveraging external data sources. Join this session to gain insights into Salesforce's data and storage limits, and learn best practices to work within those limits effectively. Understand how to optimize data storage, reduce data redundancy, and improve data access times.
Speakers:
  • Sandhya Mangrulkar, CTA, Senior Manager & Lead Solution Architect, Accenture
  • Himanshoo Seth, CTA, Associate Director, Accenture
View Recording
11:15 - 12:00 PM
Choose Your Own Adventure: LDV
Join us for the second edition in the Choose Your Own Architect Adventure series. Carl Brundage, CTA, will share a real-life scenario on Large Data Volume (LDV) challenges when extracting billions (with a b!) of records. In this interactive session, attendees will be asked to provide input on solving each challenge and guide the next set of steps in the solution.
Speaker:
  • Carl Brundage, CTA, Salesforce MVP, Master Architect, Odaseva
View Recording
12:15 - 1:00 PM
Breaking Barriers for Women & Non-binary Individuals in Technical Architecture
Women and non-binary people pursuing careers in technical architecture face unique challenges that require attention. This panel includes CTAs from all over the world who will explore how democratization of knowledge has changed the landscape for minority groups striving to achieve the CTA credential, and how we can continue to move the needle by challenging societal norms, improving workplace culture, and removing financial obstacles. We'll share our career journeys, and aim to inspire more aspiring architects to embrace the challenge and take their place in our industry.
Speakers:
  • Lilith Van Biesen, CTA, Salesforce Principal Architect, Capgemini
  • Manu Erwin, CTA, Joyful Puzzle Solver
  • Nadina D. Lisbon, CTA, CRM Enterprise Architect, NetApp
  • Emily (Hay) McCowan, CTA, Lead Technical Architect & Public Sector Solutions Practice Lead, Mav3rik
  • Neha Nagori, CTA, Co-Founder and Certified Technical Architect (CTA), Cloudearly
View Recording
1:00 - 1:45 PM
Beyond CTA: from CTA to CxO
Becoming a Salesforce Certified Technical Architect is a massive achievement. It's described as the pinnacle for experienced Salesforce Architects. It is a challenging journey that goes beyond just preparing for the exam, and we like to think that this is the beginning of another even more exciting journey. Join this panel to hear the inspiring stories from some of the most seasoned Salesforce Architects who are leaders, entrepreneurs, CEOs, CTOs, and how they drive data innovation in their organization.
Speakers:
  • Sovan Bin, CTA, CEO, Odaseva
  • Irena Miziolek, CTA, Head of Technology, SHaPE Practice, McKinsey & Company
  • Anand Narasimhan, CTA, CTO, S-Docs
  • Sohail Sikora, CTA, CEO and Founder, December Technologies Inc
View Recording
2:00 - 2:45 PM
Architecting your Salesforce org to Leverage Large Language Models
The concepts of Machine Learning / Large Language Models (LLM) in the context of Salesforce are more important than ever. That includes an understanding of Transformer Architecture and learning what it is good vs. not-so-good. We will walk through Sales/Service/Marketing use cases leveraging LLMs, and concrete steps you can take today to bring AI in your day-to-day operations. This session will provide an overview of LLMs, guidance with defining a strategy to leverage LLM as part of your Salesforce implementation, and data security and privacy considerations that go along with it.
Speakers:
  • Satya Awadhare, CTA, Architect Leader, Google
  • Gourav Sood, CTA
View Recording
3:00 - 3:45 PM
5 Simple Steps for Implementing Scale Testing to Foster Enterprise Business Growth
In today's competitive business landscape, the ability to handle increased workloads and growth is essential. This session outlines the importance of scale testing and provides a step-by-step approach to implementing it effectively. We will conclude with some real life stories and best practices.
Speakers:
  • Amol Hardikar, ex-Salesforce, Director, Performance Engineering
  • Hua Xu, CTA, Senior Regional Success Architect, Salesforce
View Recording
4:00 - 4:45 PM
10 Features to Consider when Selecting a Data Protection Platform
Selecting an enterprise level data protection platform often takes months due to Large Data Volumes and complex data models. This session will explore top 10 features to consider when selecting a vendor and implementation strategies.
Speakers:
  • Ajay Kantheti, Associate Partner - IBM Services for Salesforce, IBM
  • Jitendra Zaa, CTA, Salesforce MVP, Associate Partner, IBM
View Recording
5:00 - 5:45 PM
Harnessing the AI Revolution to Deliver Personalised Healthcare Safely, Ethically and Sustainably
There are many areas in which AI is expected to advance in the near future in healthcare - namely Data extraction, Cognitive Interaction, Clinical Model and Operational Process model - each evolving at their own pace and impacting many dimensions of a patient's health. In this session we will discuss how Clinical Models help clinicians and caregivers anticipate changes in a patient's health and make personalised decisions for their care, with safety, ethical practices and sustainability at the heart of their decision-making process.
Speakers:
  • Eduardo Ferrão, Healthcare Consultant, Mav3rik
  • Valerie Raffa, Healthcare & Life Sciences Lead, Lead Solution Architect, Mav3rik
View Recording
7:00 - 7:45 PM
CTA and Beyond: APAC Perspectives
The Salesforce Certified Technical Architect is a massive achievement. It's described as the pinnacle for experienced Salesforce architects. It is a challenging journey that goes beyond just preparing for the exam and we like to think that this is the beginning of another even more exciting journey. Come join this panel to hear the inspiring stories from some of the most seasoned Salesforce architects who are leaders, entrepreneurs, CEOs, CTOs and how they drive data innovation in their organization.
Speakers:
  • Ozgur Gurkan, CTA, VP, Distinguished Architect, Odaseva
  • Stuart Hamilton, CTA, Managing Director, Ingenuity Partners
  • Gaurav Kheterpal, Salesforce MVP, CEO, Vanshiv Technologies
  • Olivier Rachon, CTA, Head of Expert Services, Odaseva
View Recording

2023 Speakers

Hear from Certified Technical Architects and Salesforce data experts

Stay tuned as we add 2024 confirmed speakers!

Tuan Abdeen, CTA

Senior Manager Technology, Publicis Sapient

Tyler Ahn

Director of Product Management, Service Delivery, Salesforce

Satya Awadhare, CTA

Architect Leader, Google

Lilith Van Biesen, CTA

Salesforce Principal Architect, Capgemini
2024 SPEAKER

Sovan Bin, CTA

CEO & Founder, Odaseva

Carl Brundage, CTA

Salesforce MVP, Master Architect, Odaseva
2024 SPEAKER

Chetan Chugh, CTA

Salesforce CTA, Capgemini

Manu Erwin, CTA

Joyful Puzzle Solver

Eduardo Ferrão

Healthcare Consultant, Mav3rik

Sanjay Gidwani, CTA

COO, Copado
2024 SPEAKER

Ozgur Gurkan, CTA

VP, Distinguished Architect, Odaseva

Stuart Hamilton, CTA

Managing Partner, Consulting Ingenuity Partners

Amol Hardikar

Senior Director of Engineering, Salesforce

Ajay Kantheti

Associate Partner - IBM Services for Salesforce, IBM

Gaurav Kheterpal

Salesforce MVP, CEO, Vanshiv Technologies

Vineet Kumar, CTA

Senior Manager Technology, Publicis Sapient

Nadina D. Lisbon, CTA

CRM Enterprise Architect, NetApp

Xavery Lisinski

VP of Product, Elements.cloud

Lars Malmqvist, CTA

Partner, Implement Consulting Group

Sandhya Mangrulkar, CTA

Senior Manager & Lead Solution Architect, Accenture
2024 SPEAKER

Miriam McCabe, CTA

Sr Director, Global Delivery Innovation, Salesforce

Emily (Hay) McCowan, CTA

Lead Technical Architect & Public Sector Solutions Practice Lead, Mav3rik
2024 SPEAKER

Irena Miziolek, CTA

Head of Technology, SHaPE Practice, McKinsey & Company

Neha Nagori, CTA

Co-Founder, Cloudearly

Anand B Narasimhan, CTA

CTO, S-Docs

Jsun Pe, CTA

Director, Product Management, Salesforce

Susannah Kate Plaisted

Lead Evangelist, Architect Relations, Salesforce

Olivier Rachon, CTA

Head of Expert Services, Odaseva

Valérie Raffa

Healthcare & Life Sciences Lead, Lead Solution Architect, Mav3rik

Ravi Raina

Director of Product Management, Service Delivery, Salesforce

Himanshoo Seth, CTA

Associate Director & Principal Architect, Accenture

Mohit Sharma, CTA

CTO, Salesforce, Capgemini Netherlands
2024 SPEAKER

Melissa Shepard, CTA

Co-Founder, Managing Director, Architecture & Delivery, Estarei

Sohail Sikora, CTA

CEO and Founder, December Technologies Inc.

Anil Sistla

E2E DCR Digital Leader, Schneider Electric

Philip Smeets

Manager, Capgemini

Gourav Sood, CTA

Architect Leader

Jakub Stefaniak, CTA

VP of Technology Strategy and Innovation, Aquiva Labs

Sebastian Wagner, CTA

Founder & Master Coach, FlowRepublic

Hua Xu, CTA

Senior Regional Success Architect, Salesforce
2024 SPEAKER

Sarath Yalavarthi, CTA

AVP of Product Management & Development, AT&T

Jitendra Zaa, CTA

Salesforce MVP, Associate Partner, IBM
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