Unleashing Telecom’s Future: How Odaseva Excalibur Solves Major Salesforce Architectural Challenges

The telecom industry is at a critical juncture. With top-line growth hovering at a modest 1.5% to 2% and margins continually shrinking, telecommunications providers are under immense pressure to optimize operations. At the recent Dreamforce 2026 Telecom roadmap session, Explore the Product Roadmap for the Telecom Industry, two major industry shifts took center stage:

1. The explosion of Agentic AI, which demands incredibly rich contextual data
2. The complex evolution of Communications Cloud on Core alongside existing Managed Package implementations

As telcos try to modernize, they are slamming into serious technical and architectural bottlenecks. The Odaseva Excalibur Data Platform can help.

Announced at Dreamforce with a clear mission to "Free your data, Free your CRM," Odaseva Excalibur is designed to directly tackle these massive enterprise hurdles.

Here is a breakdown of the core challenges highlighted in the roadmap session—and more importantly, how Odaseva Excalibur provides the precise solutions needed to overcome them.

1. Conquering Large Data Volume Limits in CPQ & Order Processing

The Challenge: Telecom Business Support Systems (BSS)  architectures are notorious for generating astronomical transactional volumes. Between massive CPQ line-item volume, order fallout workflows, bill comparisons, and deep asset histories, high cart density and complex pricing waterfalls regularly push Salesforce governor limits to the brink, even with recent expansions to Managed Package heap limits.

The Odaseva Excalibur Solution: Odaseva steps in by fundamentally alleviating the strain on the Salesforce platform:

• Intelligent, Automated Archiving: Excalibur offloads historical quote revisions, settled orders, and inactive billing logs out of operational storage, maintaining deep relational integrity up to 30 levels. Beyond unburdening operational storage, it keeps archived data securely accessible natively in Salesforce or via external systems, while effortlessly sharing that historical data with  third-party analytics platforms and AI engines.
• Maximized Performance: By stripping inactive data out of core Salesforce query paths, telcos drastically reduce SOQL execution times and Apex heap footprints. This keeps CPQ pricing engines running fast, preventing governor limit timeouts during complex cart calculations and unlocking true high-scale API performance.

2. De-Risking the Migration & Coexistence of Managed Packages and Core

The Challenge: As Salesforce shifts from the legacy Communications Cloud Managed Package to native Communications Cloud on Core, telcos face a multi-year transition. Whether running a multi-org strategy or leveraging OmniStudio Hybrid Mode, operating across two distinct data models creates a risk during the transition. Reconciling deeply nested asset hierarchies with Core standard objects might break Asset-Based Ordering, create subscriber duplicates, and impact downstream BSS/OSS order orchestration.

The Excalibur Solution: To make this transition seamless, Excalibur offers modular tools designed specifically for hybrid environments:

• Multi-Org Synchronization: The platform allows for seamless splitting, syncing, and movement of data and metadata between Managed Package and Core Orgs, ensuring ultimate data agility.
• Safe Sandbox Seeding: For developers migrating OmniStudio components or testing standard CPQ APIs, Excalibur allows teams to quickly seed highly anonymized production data across sandbox environments. This accelerates the delivery and testing cycle without ever exposing live subscriber PII.
• Data Lifecycle & Archiving During Migration: A migration to Comms on Core is a rare opportunity to eliminate years of accumulated technical debt rather than simply lifting and shifting bad data. By offloading inactive quote revisions, closed orders, and legacy package logs as part of the migration process, Odaseva prevents historical data quality issues from infecting the new target environment. This also eliminates initial data overload, keeps both legacy and new orgs running fast, and ensures neither platform collides with Salesforce governor limits during a multi-year transition.

3. Fueling Agentic AI and Analytics with Sovereign Data

The Challenge: The future of telecom is Agentic. Intent-driven product recommendations and automated order remediation rely entirely on modern data platforms such as Data 360, Databricks or Snowflake  and zero-copy frameworks to ingest contextual subscriber data from BSS/OSS systems. This architecture must deliver trusted, governed context directly to AI platforms like Agentforce, Claude, or OpenAI, ensuring autonomous agents act on real-time, compliant ground truth.

The Excalibur Solution: AI is only as good as the data it’s fed, but storing all that data in Salesforce can be cost-prohibitive; in addition, AI models require years of historical context to identify patterns and predict behavior, that operational systems don’t preserve.. Excalibur solves this by unlocking data liquidity:

• True Zero-Copy Integration: Excalibur breaks vendor lock-in by decoupling Salesforce data, enabling cost effective bidirectional zero-copy data sharing or replication to external data lakes like Databricks, Snowflake, and AWS. Zero-copy integration enforces strict governance guardrails and privacy-by-design at the source, eliminating the security risks, compliance vulnerabilities, and governance friction that traditionally come with the uncontrolled multiplication of data copies..
• AI Grounding Without Token Bloat: Through Odaseva Excalibur, telcos can stream clean, historical subscriber context from back up history and  secure archives back into Data 360, Agentforce or third party data/AI platforms. This feeds massive amounts of context to AI models without incurring crushing Salesforce data storage costs or blowing through token budgets.

4. Enforcing Zero Trust Security and Data Sovereignty

The Challenge: As telcos open up their platforms to headless conversational interfaces and ground generative AI models, they introduce severe risks of subscriber data leakage. Navigating this under strict global telecom regulations and regional data residency mandates is incredibly complex.

The Excalibur Solution: Security and compliance are built into the DNA of the Excalibur platform:

• Absolute Data Sovereignty: Excalibur operates as a "no-view provider." Telcos maintain total sovereignty over their data keys with customer-controlled, end-to-end encryption.
• Zero Trust Connect: Excalibur extends Salesforce Shield to ensure that any subscriber data leaving Salesforce for external processing or AI enrichment remains encrypted throughout its entire lifecycle.
• Ransomware Prevention: By enforcing immutable backup policies on cloud storage platforms (AWS/Azure), Excalibur guarantees business continuity and enables rapid, operational recovery during network outages or severe security incidents.

5. Ensuring Business Continuity and Disaster Recovery (BCDR) in an AI-Automated World

The Challenge: Telecommunications providers manage critical national infrastructure, making them prime targets for sophisticated cybercriminality and ransomware attacks. Compounding this threat are stringent new regulatory mandates, like the European Union’s NIS2 Directive, which demand proven cyber-resilience and rapid incident response capabilities. Furthermore, the shift toward Agentic AI introduces a dangerous new vulnerability: if an autonomous agent is hijacked by a cyberattacker or simply misinterprets a prompt (going "rogue"), it can corrupt or delete thousands of critical CRM records and asset hierarchies in seconds. Telcos can no longer rely on legacy backup strategies; they need the ability to recover instantly and with precision without halting live network operations.

The Odaseva Excalibur Solution: Odaseva delivers a comprehensive Data Protection framework designed specifically for the scale, speed, and resilience required by the telecom industry:

• Compliant Backup & Restore with Auditable Testing: Excalibur automates high-frequency, near-real-time backups to meet rigorous compliance standards such as NIS2 in the EU, TSA Act in the UK, or CCSPA in Canada. It goes beyond simple backup by providing proven, auditable recovery tests, allowing compliance and security teams to deterministically guarantee their Recovery Point Objectives (RPO) and Recovery Time Objectives (RTO) to auditors.
• Granular Data Recovery for Rogue Agent Activity: If an AI agent hallucinates (e.g., over interpreting  a “right for erasure” data privacy request by triggering a mass deletion of active subscriber orders) or is maliciously manipulated , Excalibur offers rapid, surgical data recovery. Telcos can isolate and roll back only the agent-corrupted data, down to the exact relational level, without reverting the entire Salesforce environment or wiping out legitimate, concurrent human transactions.
• Business Continuity and Salesforce Failover (BCDR): To protect against catastrophic network outages, widespread ransomware attacks, or third-party supply-chain breaches, Excalibur ensures absolute resilience. By maintaining an ultra-secure, highly available mirror of your critical data, authorization, and workflows, outside of Salesforce, Odaseva ensures that essential telco operations remain active even if the primary CRM instance is compromised or temporarily unavailable.

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The Bottom Line

To survive and thrive in today’s low-growth telecom landscape, providers cannot afford to be held back by data bottlenecks, governor limits, or security vulnerabilities. By implementing the Odaseva Excalibur Data Platform, telecommunications companies can truly free their data, secure their enterprise, and unleash the full potential of Salesforce's AI and Core transformations.

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