7 Salesforce Data Trends in 2026: Odaseva's Predictions

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As we enter 2026, the Salesforce ecosystem has reached a critical inflection point. 

Following a turbulent 2025 marked by high-profile OAuth security incidents and a global scramble to move AI from pilot to production, the "wait and see" era of data security and management has officially ended. 

This year, the conversation is shifting toward data liquidity, sovereign control, and architectural resilience. 

From the rise of "active backups" that transform insurance into intelligence to the CISO’s new mandate over Salesforce security, the landscape is moving faster than ever. 

In this blog post series, we present our seven predictions that will redefine how enterprises secure, scale, and protect their Salesforce data in 2026. 

This is the first blog post, we’ll be publishing all seven over the next two weeks. Then on January 29th, Odaseva CEO Sovan Bin is hosting a webinar where he’ll explain each trend in more detail and answer audience questions. You can register for that here.

Let’s dive in!

2026 Salesforce Data Trend #1: An AI-driven move to hybrid data strategies will allow enterprises to reuse backups for powering data liquidity and enabling AI use cases

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What: In 2026, data backups will no longer be passive insurance but active, searchable data sources. Companies will start reusing their data backups, transforming these previously passive files into strategic, real-time data sources for analytics, AI model training, and compliance validation. Gartner calls this concept “backup data reuse,” and this concept of “smart backups” or “active backups” will be the first step in the journey for businesses to harness backup data for AI.

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Why: By using backups as data sources, enterprises can centralize data from different sources: SaaS platforms like Salesforce, SAP, ecommerce systems, industry-specific software, and others. Centralizing this data will enable enterprises to gain insights directly from their secure data backups, transforming resilience into intelligence and enabling faster, safer innovation.

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‍How: To achieve this, enterprises will move towards a hybrid data strategy that involves both data from source platforms like Salesforce, and unified platforms like Snowflake and Databricks. Zero copy transfers (securely, and without duplication) to these unified platforms will give enterprises a stronger API to query and extract data from the source platforms, without getting blocked by the limitations of those platforms. By doing so, enterprises will scale platform APIs, predict costs, and integrate data with off-platform data lakes.

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We’ll be publishing the next trend soon, stay tuned! Don’t forget to register for our January 29th webinar, hosted by Odaseva CEO Sovan Bin, to learn more about each trend in more detail.

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