Safeguarding Millions of Customer Records: Why Telefónica Chose Odaseva

Challenge

A high-stakes migration required scalable data protection

As part of a major digital transformation initiative, Telefónica Germany introduced Salesforce as its target CRM system - bringing more than 45 million customer records into a new technological stack. Initially, the team relied on a custom-built backup solution, but quickly hit performance and scalability limitations after migrating only a few million records.

With strict regulatory and business continuity requirements to meet, Telefónica needed a scalable data protection strategy to safeguard customer data and meet market and governmental standards.

Solution

A trusted partner with enterprise-grade backup and restore capabilities

Telefónica conducted a formal RFQ process in July 2023 to evaluate leading Salesforce backup solutions. Odaseva was selected as the most capable solution, meeting all of Telefónica’s mandatory technical, legal, security, and performance requirements.

Today, Telefónica Germany uses Odaseva across all Salesforce Orgs to backup and restore data for both private and business customers. Key features include:
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High-frequency backups of business-critical data
Rapid recovery times (RTO) for minimized business disruption
Intuitive UI for proactive alerting and monitoring of data changes to enable immediate incident response

Outcome

Faster recovery, improved visibility, and readiness to scale

Odaseva’s intuitive platform has significantly improved Telefónica’s ability to monitor and restore customer data. Full restoration of customer data now takes hours—not days—minimizing the business impact of data loss or corruption.
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The success of the backup solution has prompted Telefónica to explore Odaseva’s archiving capabilities to optimize cloud storage consumption, enhance system performance, and further reduce restoration times.

Odaseva also plays a strategic role in supporting Telefónica’s fast time-to-market goals through proactive optimization and responsive service, ensuring the partnership goes beyond technology to help Telefónica achieve its broader business objectives.

"We use multiple products from Odaseva's suite, of which the most important is backup and restore. We cannot afford to lose critical data for more than one hour. Odaseva's high frequency backups for critical objects are incredibly helpful because they reduce our recovery point objective."

Deema Rahim

Global Chief Technology Officer (CRM)

at Michelin

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