Safeguarding Millions of Customer Records: Why Telefónica Chose Odaseva
Challenge
A high-stakes migration required scalable data protection
As part of a major digital transformation initiative, Telefónica Germany introduced Salesforce as its target CRM system - bringing more than 45 million customer records into a new technological stack. Initially, the team relied on a custom-built backup solution, but quickly hit performance and scalability limitations after migrating only a few million records.
With strict regulatory and business continuity requirements to meet, Telefónica needed a scalable data protection strategy to safeguard customer data and meet market and governmental standards.
Why Odaseva
Odaseva enhances Michelin's Salesforce partnership and ENGAGE initiative
Since Michelin has a strong partnership with Salesforce, they looked for a partner that shared the same values. Odaseva, as a no-view provider, and with the ability to handle Large Data Volumes, was the perfect fit for Michelin’s enterprise needs. Offering security, scale, and control, Odaseva complemented Michelin’s strong partnership with Salesforce, as both Odaseva and Salesforce share the same values that Michelin upholds.
Additionally, Michelin benefits from Odaseva for their ENGAGE initiative, a CRM initiative built on the Salesforce platform. The initiative aims at fostering customer-centricity by creating a digitalized and augmented ecosystem where customers, partners, and employees collaborate on a shared platform driven by data.
“Our Org is rich and specific,” says Pierre-Alexandre Jancour, CRM Factory Director at Michelin. “Odaseva’s solution gives us the control to configure based on our exact needs.”
Additionally, Michelin benefits from Odaseva for their ENGAGE initiative, a CRM initiative built on the Salesforce platform. The initiative aims at fostering customer-centricity by creating a digitalized and augmented ecosystem where customers, partners, and employees collaborate on a shared platform driven by data.
“Our Org is rich and specific,” says Pierre-Alexandre Jancour, CRM Factory Director at Michelin. “Odaseva’s solution gives us the control to configure based on our exact needs.”
Solution
A trusted partner with enterprise-grade backup and restore capabilities
Telefónica conducted a formal RFQ process in July 2023 to evaluate leading Salesforce backup solutions. Odaseva was selected as the most capable solution, meeting all of Telefónica’s mandatory technical, legal, security, and performance requirements.
Today, Telefónica Germany uses Odaseva across all Salesforce orgs to back up and restore data for both private and business customers. Key features include:
Backup and restore
Restore Test Assistance
Restore Test Assistance
Restore Readiness Audits
Restore Readiness Audits
Advanced Analytics
Advanced Analytics
Managed Backup Services
Managed Backup Services
Supporting
15,000 Users
15,000 Users
30,000 new cases every month
30,000 new cases every month
A customer database growing by more than 20% per year
A customer database growing by more than 20% per year
Outcome
Faster recovery, improved visibility, and readiness to scale
Odaseva’s intuitive platform has significantly improved Telefónica’s ability to monitor and restore customer data. Full restoration of customer data now takes hours—not days—minimizing the business impact of data loss or corruption.
The success of the backup solution has prompted Telefónica to explore Odaseva’s archiving capabilities to optimize cloud storage consumption, enhance system performance, and further reduce restoration times.
Odaseva also plays a strategic role in supporting Telefónica’s fast time-to-market goals through proactive optimization and responsive service, ensuring the partnership goes beyond technology to help Telefónica achieve its broader business objectives.
The success of the backup solution has prompted Telefónica to explore Odaseva’s archiving capabilities to optimize cloud storage consumption, enhance system performance, and further reduce restoration times.
Odaseva also plays a strategic role in supporting Telefónica’s fast time-to-market goals through proactive optimization and responsive service, ensuring the partnership goes beyond technology to help Telefónica achieve its broader business objectives.
Do these challenges sound familiar?
Odaseva can help you solve them.
