As a Salesforce Certified Technical Architect (CTA), you need a deep understanding of data from multiple perspectives. Even if data is a theme that connects many disparate topics, it’s often a secondary consideration as you dive into subjects like integration or solution definition. This session will provide perspectives from CTAs amongst the very best in the world, on topics related to how to be successful on a Salesforce implementation, how to ace the review board data management section, what's top of mind from a technology perspective and on the Salesforce roadmap.

Speakers:

• Sovan Bin, CTA, CEO, Odaseva
• Lilith Van Biesen, CTA, Salesforce Principal Architect, Capgemini
• Lars Malmqvist, CTA, Partner, Implement Consulting Group
• Mohit Sharma, CTA, CTO, Salesforce, Capgemini Netherlands

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Data lakes are a significant investment to the enterprise. This is not limited to the cost of data collection and storage but extends to the effort of understanding and identifying the sources of corporate data and how they relate to each other. Data lakes do a great job of supporting “after the fact” analysis and reporting. However, they were not designed to address transactional/operational application needs such as 360 view, personalization, visibility, drill down to details ability, and in-context data insights. This session will explore how to restructure the data in a DL based on an enterprise-wide canonical data model, then expose that model using standard, flexible, and scalable restful interfaces (governed by a solid User Access Control module). This approach is an extension of the customer 360 principles (which is what a CDP would offer) into a broader set of data elements and assets that are part of the enterprise canonical data model. We will also explore the enormous potential opportunities that can be unlocked for the enterprise.

Speakers:

• Tameem Bahri, CTA, Global Engineering Director, CRM, A.P. Moller-Maersk

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Application design decisions can have a big impact on the performance of your solution running on the platform. This session will provide insights into solution data and sharing architectures.

Speakers:

• Chetan Chugh, CTA, Salesforce CTA, Capgemini
• Jean-Luc Antoine, CTA, CTO Salesforce at Capgemini France, member of CoE Europe

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Hyperforce is a game changer for residency: companies can run an Org in each region of their choice (currently 8 countries, soon opening China). Moving from one Org to multiple Orgs is a challenge for the initialization (Org Split) as well as for alignment and collaboration (Org Sync). A proper architecture will positively impact the time to value for project teams, business teams and governance teams.

Speakers:

• Sovan Bin, CTA, CEO & Founder, Odaseva
• Remi Poujeaux, SVP Innovation, Odaseva

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The data model is without a doubt, the most important part of a Salesforce implementation. We often see architects struggling to decide whether to leverage a standard object or go for a custom object in certain use cases. This session will help you make the decision in ambiguous scenarios. We will go through the selection criteria of standard vs custom objects, how to justify your decision, analyze some example use cases, and share our view on how it impacts CTA preparation. This session will explore strategies for deciding between and justifying standard vs custom objects, applying these strategies to sample use cases and top things to keep in mind for Salesforce architects when working on projects and also preparing for the CTA.

Speakers:

• Calvin Noronha, CTA, Senior Program Architect, Salesforce
• Georgii Saveliev, Certified Technical Architect

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While Salesforce invests heavily to ensure a good availability experience for our customers, we also need Salesforce architects to design and build resilient Salesforce solutions atop our platform to ensure high end-to-end Customer Experienced Availability. This session will discuss this shared responsibility and partnership between Salesforce and our customers’ Salesforce architects and delve into the best practices architects can follow to ensure that their Salesforce solutions are highly resilient and available.

Speakers:

• Jsun Pe, CTA, Director, Product Management, Salesforce

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This session will provide customer stories for 3 common anti-patterns related to data architecture, highlighting lessons learned and best practices for effective data management on the Salesforce platform. Learn about the 3 most common challenges in relation to Data Management and recommendations on how to address them with best practices.

Speakers:

• Nikhil Jaitly, Senior Regional Success Architect, Salesforce
• Hua Xu, CTA, Senior Regional Success Architect, Salesforce

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Learn about processes, practices, and techniques to build a modular Salesforce org and release new capabilities on demand while keeping quality high based on a real-world implementation.

Speakers:

• Ramzi Akremi, Associate Director, Accenture

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What separates good Salesforce CoEs from great ones is taking great care of customer data to deliver business value. Great COEs build a better data value chain through data governance, compliance and innovation. Join this session to learn specific actions to achieve greater control over your data lifecycle and how to show value across the enterprise.

Speakers:

• Olivier Rachon , CTA, Head of Expert Services, Odaseva

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